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Results & Insights

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01

Housewives

  •  Search for practical, economic, fun products that turn out to be convincing: 
    Capital importance of friends recommendations (word of mouth) and social media.

02

college students

  • A broader participation and conscience of the national political situation.
    They smoke less and are more eco-friendly.

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03

Young men

More responsibility in household tasks and a more “feminine” attitude:
They watch series in streaming platforms, express more their feelings and are more empathic with the persons at their social environment.

04

Physicians

  • Generalized rejection to prescribe products that are advertised on television due to fear of losing patients: 
    They think the patients wont come back to their office if they prescribe products that are “seen on TV" or internet.

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